If you’re a saas startup, you’ve heard the buzz about Enterprise Saas SEO. But what is SEO, and how can it help your business?
SEO is the short form for search engine optimization. And it’s an approach to improve the ranking of your websites. In popular search engines like Google, Bing, and Yahoo.
It involves optimizing your web page to get more traffic from search engines.
But how can you leverage search engines to rank your page? to increase CTR on desired queries that will help you land potential traffic, which can then be converted into customers?
Well, we will help you walk through each step.
Let’s take a look at a recent stat from Statista,
Most Profitable Saas Enterprise Firms In 2022
That indicates clearly that if you target the right marketing strategy, $$ is a by-product for sure!
Now let’s dive right into…
What is Enterprise Saas SEO?
Technical SEO For Saas SEO is one of the most popular terms these days used for enterprise saas companies.
It helps you to scale your enterprise saas and generate revenue through search engine optimization.
All the necessary steps you have to take are listed below, which we will be going through in this guide.
How do you think SEO contributes to growth in an enterprise SaaS Company?
SEO, or search engine optimization, can contribute to growth in an enterprise SaaS (software as a service) company in a few key ways:
Optimizing your website and its content for users can increase its visibility. And can help you rank on search engine results pages (SERPs) for various competitive key terms.
This can help attract potential customers. And gain clients searching for relevant solutions like yours and drive more organic traffic to your website.
Improved credibility and trust:
You can also gain customers’ credibility by improving your website’s ranking and visibility.
A high ranking can show users that your company is a reputable and trusted source of information. This can help improve the chances of an increase in conversion and sales.
Better user experience:
SEO can also improve the user experience (UX) of your website. Making it easier for visitors to find the information they need and navigate.
This can help improve the customer experience and increase the likelihood of conversion and retention.
SEO is a cost-effective marketing strategy if you are playing for long-term goals,
as it can help you reach potential customers who are going through the same problem that your service solves.
This can be more effective and efficient than other forms of marketing that rely on more generic or interruptive tactics.
Omit, SEO can play a crucial role in driving growth and moving the scale of an enterprise SaaS company by
improving credibility and trust,
enhancing the user experience,
and providing a cost-effective way to reach potential customers.
How to Optimize Your Enterprise Saas Seo for Greater Visibility
If your enterprise SaaS company is like most, you’ve realized by now that good SEO is critical to driving visibility and growth.
While there are several important factors to consider when optimizing your SEO, we’ll focus on three key areas:
and Link Building.
How is Enterprise SEO different from other SEO?
Enterprise SEO is the practice of optimizing a large, complex website (web app) for search engines.
This type of SEO is typically used by large companies and organizations with an extensive web presence, including enterprise-level SaaS (software as a service) businesses.
Enterprise SEO is different from other types of SEO in a few key ways:
- Scale: Enterprise SEO involves optimizing a large, complex website with potentially thousands of pages and multiple subdomains or subdirectories. This requires a different approach and set of strategies than optimizing a smaller, simpler website.
- Structure: Enterprise websites often have a hierarchical structure with different levels of pages and categories. This requires a carefully planned and organized approach to SEO to ensure that all pages are properly indexed and ranked by search engines.
- Stakeholders: Enterprise websites often have multiple stakeholders and departments, each with its own goals and priorities. This requires a collaborative approach to SEO that involves coordinating with different teams and aligning on a common strategy.
- Goals: The goals of enterprise SEO may be different than other types of SEO. For example, an enterprise website may prioritize driving conversions, generating leads, or improving user experience over increasing organic traffic.
Overall, enterprise SEO is a specialized and complex practice that requires a different approach and set of strategies than other types of SEO.
It involves optimizing large, complex websites with multiple stakeholders and goals and requires a coordinated and strategic approach to achieve success.
Let’s Start With…
Tips for optimizing your website’s technical features to improve your ranking on search engines.
Technical SEO may seem daunting, but with this guide, you’ll be on your way to ranking higher in search engines in no time.
To start with, download screaming frog and put your URL into the search
Key Factors you need to focus on;
Create A User-Friendly Site Structure.
Make sure your site’s URL is not too long.
Make sure your keyword is naturally there, and define what’s on your webpage.
Check if there are any broken internal links.
Check if there is any orphan page exists and if there is any page with an internal depth of more than three clicks (which means people can’t access this page within 3 clicks after entering your site),
if so, then add a link on a similar/relevant page that talks about exactly about it and place an anchor on a word with the right intent.
Check to see if theres any broken external link on your website that goes to a 404 Error.
Check for all response codes that your website displays, and audit all 3xx, 4xx, and 5xx errors on your site.
Check to see if all the pages have their self referencing canonical tags in their code.
Check to see if there’s a pagination issue like,
Implement Language tag in your header tag like,
<link rel=”alternate” href=”https://domain.com/” hreflang=”en-us” />
Check your sitemap if all the pages you want to be indexed are already there or if there’s any to be added.
Check the Robot.txt file and see if all the pages that you don’t want to be indexed are listed and if the right sitemap URL exists.
Look for any indexing/crawling issues that your site may be in due to any possible reason.
Check on google if the right and only version of your URL is indexed on google.
It will display this if it can’t find any URL with that prefix
Check if you have implemented SSL secured to display HTTPS URLs all over your site.
Implement Structured Data Sitewide
How To Create Structured Data For Enterprise Saas?
Here are some steps you can follow to create structured data according to search central advice for an enterprise SaaS (software as a service) website:
- Identify the types of structured data you want to include: The first step in creating structured data is to identify the types of information you want to include and the formats that are most appropriate for your website and content. Some common types of structured data for enterprise SaaS websites may include product or service information, customer reviews, pricing and availability, and company information.
Here’s one example;
“name”: “ALVA Expandable ABS Hard Shell 3 Piece Luggage Set”,
- Product Schema Example
- Choose a schema format: There are several different schema formats that you can use to structure your data, including Microdata, RDFa, and JSON-LD. Choose the format that is most appropriate for your website and content and that is supported by the search engines you want to target.
Here’s one example from JSON-LD Format
- Create and organize your data: Once you have identified the types of structured data you want to include and the schema format, you will use, you can start creating and organizing your data. This may involve adding tags or attributes to your website’s HTML code to mark up the structured data or creating a separate JSON-LD file for your data. Make sure to organize your data in a logical and hierarchical structure that is easy for search engines to understand.
- Test and validate your structured data: Before you publish your structured data on your website, it’s important to test and validate it to ensure that it is correct and complete. Use tools like Google’s Structured Data Testing Tool or the Structured Data Linter to check your data for errors and issues and make any necessary corrections or adjustments.
Here’s a great tool where you can check if you’ve implemented the right schema.
This is how it’s displayed when your schema is rightly implemented
- Implement your structured data: Once your structured data is tested and validated, you can implement it on your website. This may involve adding the structured data tags or attributes to your website’s HTML code or adding the JSON-LD file to your website’s header or footer. Make sure to implement your structured data consistently and correctly across your website to ensure that it is picked up and indexed by search engines.
- Monitor and maintain your structured data: After you have implemented your structured data, it’s important to monitor and maintain it to ensure that it remains accurate and up-to-date. This may involve regularly checking your data for errors or changes and updating your structured data as needed to reflect any changes to your website or content.
Overall, creating structured data for an enterprise SaaS website involves identifying the types of structured data you want to include, choosing a schema format, creating and organizing your data, testing and validating it, implementing it on your website, and monitoring and maintaining it over time.
By following these steps, you can create and use structured data to improve the visibility and understanding of your website and its content by search engines.
Web Vitals For Better Search Ranking
Web Vitals is a set of metrics that measure the performance and user experience of a website.
These metrics include things like loading speed, interactivity, and visual stability and are designed to help web developers and marketers understand how well their site is performing.
By tracking and improving these metrics, you can help improve the user experience of your site, which can help improve your search ranking.
To analyze pages with good or bad web vitals, install this chrome extension to save time.
To learn more about what is LCP, CLS, and FID… read this from the google support forum.
On Page Seo Factors For Enterprise Saas SEO
Map Kws With Pages:
This is very important that when you research your keywords, you need to target them to the right pages if you want to see some serious results.
The best way to do this is to search on google for a keyword term and look for similar results.
Also, search different versions of that keyword and look if the SERPs come up with almost the same search results or not.
This clarifies if that keyword is good to target on the same page or if you need to create a new page for that keyword…
This creates an opportunity to create a separate resource and internal link to the main resource page that you actually wanted to target the main keyword with,
this Keyword Targeting Strategy not only helps with ranking for both keywords,
but also passes authority and gifts you topical authority over that topic.
Let’s take a look here,
This is how you target your keywords with the right pages on your website.
Make sure to use your targeted keyword as the very first word, if it’s possible naturally, and keep it within 55 to 60 characters or 257-580 pixels as the majority of online tools recommending this, but google hasn’t been sure as this has been discussed before in the google support forum here.
Use your targeted keyword or variant of your keyword (partial match or LSI) and make sure to be precise within 150-160 characters. Here use this tool to help you create length optimized titles and descriptions.
Internal Linking Structure
Internal linking through your web pages is very crucial if you really want to rank and gain authority over the topic.
Also, it is advised using descriptive anchor texts for linking internally is one of the best practices which helps google better understand your content.
This is what I’m talking about
The anchor text clearly defines the page that you’re about to go to. This tactic not only helps visitors identify but also helps google bots when crawling your page.
Try to create your site structure with internal linking in mind.
The most popular method is using Silo Structure which I have discussed before here.
Optimized Heading Structure:
Make sure theres only one H1 heading, as it defines what the page is actually about. Use your keyword in your headings as naturally as possible.
Here is a great example from the Gotch SEO blog. Look how he uses the heading structure
This is how you prioritize your headings.
Use Keyword In URL Slug:
I cannot expand more on using a precise URL length with keywords in your URL slug is the best SEO practice I have always been using for a long time.
Use Your Targeted Keyword Within 100 Words:
It’s best to mention your keyword at the start to show that your article is written around it. Here is a perfect example of what I’m stressing about.
This is an article ranking #1 on google for website design after analysis, it clearly shows what google prefers to show first.
Keep It User Friendly By Formatting Your Text With Spaces, Images, And Proper Capitalizing.
A great example I can not stress more about is from Brian Dean from Backlinko Blog.
He chooses to write with a clean white background, with proper font size, great font choice,
and line spacing, using images on almost every text fold, with short sentences which are easy to read.
Use Descriptive Alt Tag For Images:
This is very important as it defines what the image is about and how it helps to be there.
Content Marketing (Best Practical Examples + Template)
Strategies for creating and promoting high-quality content to attract more visitors to your site
As the world of SEO continues to evolve, so too must the strategies we use to ensure our sites rank highly in search engine results pages.
One such strategy that has become increasingly important in recent years is content marketing. Content marketing is all about creating and promoting high-quality content that is relevant to your target audience.
By providing useful and informative content, you can attract more visitors to your site and improve your chances of ranking higher in search engine results pages.
Now how can you curate a content marketing strategy for your saas?
First, design your target customer persona, whom you want to reach, and pitch the solution for the problem they are facing.
Understand what is tofu, mofu, and bofu
The buyer’s journey is simplified as ToFu, MoFu, and BoFu. Here’s how to identify which stage of funnel your content lacks and create content around it.
Top Of The Funnel:
|In this stage, usually your targeted persona likes to read guides, how-to articles, and whitepapers. May also watch short videos.|
Middle Of The Funnel
|In this stage, your targeted persona likes to watch longer videos, read eBooks, downloads guides and subscribes for information.|
Bottom Of The Funnel
|In this stage, usually your targeted persona likes to show interest in demos or assessments, executive summaries, and case studies.|
Prospects’ search behavior changes as they progress through the funnel.
Optimizing for each stage of the funnel will increase brand touchpoints, trust, and conversions.
Template for creating content marketing funnel for your firm
Here is your content marketing funnel template, don’t forget to copy 😉 and you’re ready to use it!
Becoming An Authority In Your Industry
How to become an authority brand in my industry?
To become an authority brand in your industry, you will need to focus on building credibility and trust with your target audience.
This can be achieved through a combination of factors,
including providing high-quality products or services,
building a strong reputation through word-of-mouth and online reviews,
and regularly sharing expert knowledge and insights through content marketing and social media.
Additionally, networking with other industry leaders and participating in relevant events can help you establish yourself as an authority in your field.
Ways to build links from other websites back to yours, boosting your authority and visibility
As the world of SEO continues to evolve, so too do the tactics and strategies used by enterprises to ensure their website remains visible and ranks high in search engine results pages.
Another strategy that is not other than link building. This is the process of acquiring links from other authority websites back to yours.
This can be done in a variety of ways, including
Publishing guest blog posts,
Broken Link Building,
HARO or Other PR campaigns,
and Link roundups,
Well, this is not it, but I have listed only what I mostly do!
And would definitely recommend you to become an expert on it.
But first, here are some steps you can follow to create backlinks for an enterprise SaaS (software as a service) SEO strategy:
Identify your target audience:
The first step in creating backlinks is to identify your target audience, the websites and online platforms where they are likely to be found.
This will help you focus your efforts on building backlinks from relevant and authoritative sources and avoid wasting time and effort on irrelevant or low-quality sites.
Develop A Link Building Plan:
Once you have identified your target audience, you can develop a link building plan that outlines the tactics and strategies you will use to earn backlinks.
Your plan should include a timeline, a list of target websites and platforms, and a budget for any outreach or content creation efforts.
Create Content As Link Baits:
A key part of any link building plan is creating high-quality content that is valuable, informative, and engaging for your target audience.
This can include blog posts, guides, whitepapers, case studies, infographics, and other types of content that are relevant to your target audience and their interests.
Make sure to optimize your content for search engines, using your target keywords and phrases to improve its visibility and ranking.
Once you have created high-quality content, you can reach out to potential link partners to promote your content and earn backlinks.
This may involve contacting relevant websites and blogs, offering to write guest posts or contribute to roundups, or reaching out to influencers in your industry to share your content and ask for a link.
Be persistent and professional in your outreach efforts, and make sure to follow up with any potential partners who show interest in your content.
Monitor And Track Your Backlinks:
As you earn backlinks, it’s important to monitor and track your link profile to see how it is changing over time.
Use tools like Ahrefs or SEMrush to track the number and quality of your backlinks and to identify any new or lost links.
This will help you see the progress of your link building efforts and identify any areas where you may need to adjust or improve your strategy.
Create A List Of Prospects Where You Want To Guest Post
A great way to get a list of write prospects is simply searching from google.
Do you know how?
It’s simple, try searching these search operators on google
keyword intitle:”write for us”
keyword intitle:”write for me”
Keyword intitle:”contribute to”
Keyword intitle:”submit” + inurl:blog
Keyword “submit a guest post”
And you will find a list of search prospects whom you can export as a list and start pitching
(Its great to send out personalized emails for each site for a better Email opening rate).
Use this template if you’re unable to write outreach emails on your own,
Hey Site Owner or Content Marketing Manager,
Been following your blog for a while.
Really enjoyed your recent article about XYZ. I found that (give credit or appreciate something).
Related to XYZ Topic, I have an article idea that your audience may find interesting. It’s about ***.
Links to a few articles I’ve written in the past:
Love to know what you think!
And that’s how you can customize and start your outreach email campaign.
It’s almost as same as the guest post outreach, but the only difference is that you find a spot in already indexed, authority driven content and place a link on the desired anchor keyword.
The success rate will be much higher if you share a bond with authors or webmasters. You can do this by joining communities like slack, Facebook, or LinkedIn groups.
You can connect with different authors, bloggers, and webmasters with whom you can communicate regarding getting a link insertion and placing your link.
Some of the communities that I collaborate in are super moderated so it’s best to be specific, humble, and always try to give first when expecting something in return.
In fact, through these communities, I managed to get a link from blogs as big as Envato DR 90+, RankTracker, and many other Saas platforms where not everyone seems to get a good response when pitching outreach emails.
Broken Link Building:
Now this one’s interesting, and probably one of my favorite techniques that I have been using for a long time, this includes researching outbound links on other websites which shows 4XX error for whichever reason, creating similar but better content, reaching out and getting a link back to your site 😉
I love the part that in this way, you not only reach out for your own reason but actually provide a favor to the opposite party too by pointing out links on their page that are dead and hurting their site’s SEO.
If you reach out with the right mindset and customization, the probability of success is much higher and you will also tie a knot of relationship which can benefit both parties in future collaborations.
To do this, simply create a list of relevant industry prospects and check to see if you find any 404 outbound links on their page
To start with, install check my links
Then use these search operators on google to get a list of the best prospects of broken link building method!
“Keyword” + inurl:resources
“Keyword” + intitle:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
Here’s a fresh example from today,
By entering this query, you will find a variety of pages that are linking to resources online, and probability of hitting the jackpot is where the quantity of external link exists.
Simply click on the check my link extension, and it will start reading links on the page if you find a dead page. You score!
But that’s not it… things are about to get real here.
Now, you simply take this link and put this in any SEO tool like Ahref’s or SEMrush and find a list of domains that are already linking to that dead page.
Reach out to those prospects too, and you will definitely land a few links back to your site ;).
HARO Link Building
HARO, or Help a Reporter Out, is a platform that connects journalists with sources for their articles. As a result, it can be a useful tool for building links for your enterprise SaaS company’s website. Here are some tips for using HARO effectively for link building:
Sign up for a free account on the HARO website and set up your preferences to receive daily or weekly emails with requests from journalists.
Scan the emails carefully and look for opportunities where you can provide relevant and valuable information as a source.
Respond to the requests promptly and professionally, providing any relevant information or quotes that the journalist may need. Be sure to include a link to your website in your response.
If your response is used in the article, the journalist will typically include a link to your website as a reference. This will help to improve the link profile of your website, which can positively impact your search engine rankings.
Monitor the results of your efforts by using a tool like Google Analytics to track the traffic and link acquisitions from the articles that feature your responses. This will help you to understand which journalists and publications are most valuable for your link building efforts.
Overall, using HARO for link building can be an effective way to improve the search engine visibility of your enterprise SaaS website.
By providing valuable information to journalists and building relationships with them, you can earn high-quality backlinks that will help to improve your search engine rankings.
Now, this method is easy, well it seems like it… Link roundups look very simple to acquire, but chances of getting a good response may lack than other backlink campaigns.
To do this, simply use this search operator to get a list of prospects to pitch an email to.
“Keyword” + “link roundup”
Then you can pitch those prospects, and if they find your content attractive, chances are they will link to your content for sure 😉
Engage With Your Community:
In addition to building backlinks, it’s important to engage with your online community and encourage them to link to your website and content.
This can involve participating in relevant forums and discussion groups, answering questions and providing helpful advice, and sharing your content and expertise with your followers on social media.
Some social community sites are listed below;
By engaging with your community, you can build relationships, earn credibility and trust, and encourage natural, organic backlinks.
Creating Links Using Citations:
These are simple backlinks where you basically list your business information. You can find city-specific and keyword-specific citation sources by using the following search operators:
For Location Specific Citations use;
(city) business listings
(city) business directory
For keyword-specific citations:
(keyword) business listings
(keyword) business directory
Here is a link to where you will find all kinds of citations sites with regards to region, industry or anything specific that you want to go about.
Overall, creating backlinks for a Saas Enterprise involves identifying your target audience, developing a link building plan, creating high-quality content, reaching out to potential link partners, monitoring and tracking your backlinks, and engaging with your community.
By following these steps, you can build a strong and diverse backlink profile that will improve your website’s visibility, authority, and trust with search engines.
How To Create A Seo Strategy For A Enterprise Level Saas Product
Here are some steps you can follow to create an SEO strategy for a SaaS product:
- Research your audience persona: Who is your target audience, and what are they looking for? Conduct keyword research to identify the terms and phrases that your audience is using to search for solutions like yours. Use tools like Google’s Keyword Planner and Ahrefs to identify relevant keywords and their search volume and competition.
- Understand your competition: Who are your competitors, and what are they doing well? Conduct a competitive analysis to understand the strengths and weaknesses of your competitors’ SEO efforts. Use tools like SEMrush and Ahrefs to identify your competitors’ top-performing pages and keywords and to see how well your website compares.
- Create a content plan that wins: What types of content will you create, and how will you optimize it for search engines? Develop a content plan that outlines the topics and keywords you want to target and the types of content you will create to address them. This can include blog posts, guides, whitepapers, case studies, and more.
- Optimize your website: How will you optimize your website and its content for search engines? Identify and prioritize technical SEO issues that may be affecting your website’s performance, and implement fixes to improve its crawl ability, indexability, and speed. Optimize your website’s pages and content for your target keywords using on-page optimization techniques like title tags, meta descriptions, header tags, and alt text.
- Build Authoritative Links: How will you earn and earn backlinks to improve your website’s authority and trust with search engines? Develop a link building plan that includes tactics like guest posting, resource creation, influencer outreach, and broken link building. Monitor your link profile using tools like Ahrefs to track your progress and identify opportunities for improvement.
How To Track Seo Performance For Enterprise Level Saas Companies?
Here are some steps you can follow to track SEO performance for an enterprise-level SaaS company:
Set up tracking and measurement tools:
The first step in tracking SEO performance is to set up the right tools and systems to capture the data you need.
This can include tools like Google Analytics and Search Console to track your website’s traffic, keyword rankings, and other metrics. You may also want to use a rank-tracking tool like SEMrush or Ahrefs to monitor your website’s rankings for specific keywords.
This is a recent screenshot from Ahref’s rank tracker dashboard.
Define your goals and KPIs:
Before you start tracking your SEO performance, it’s important to define your goals and KPIs or key performance indicators.
This will help you identify the metrics that are most important for measuring the success of your SEO efforts and ensure that you are collecting the right data.
Some common goals and KPIs for enterprise-level SaaS companies may include organic traffic, keyword rankings, conversions, leads, and revenue.
Monitor your performance regularly:
Once you have set up your tracking tools and defined your goals and KPIs, it’s important to monitor your performance regularly.
This will help you identify trends and patterns and see how your SEO efforts are impacting your website’s traffic, rankings, and other metrics.
You may want to set up regular reports or dashboards to track your performance over time and see how you are progressing toward your goals.
Make adjustments and optimizations:
As you monitor your performance, you may identify areas where your SEO efforts are falling short or opportunities for improvement.
Use this data to make adjustments and optimizations to your SEO strategy and tactics to improve your performance and drive better results.
This may include changing your target keywords, updating your content, or implementing new technical SEO fixes.
Communicate your results and progress:
As an enterprise-level company, you may have multiple stakeholders and departments involved in your SEO efforts.
It’s important to keep these stakeholders informed of your progress and results and to provide regular updates on your performance and any changes or optimizations you are making.
This will help ensure that everyone is aligned on your SEO strategy and working towards common goals.
Overall, creating an SEO strategy for a SaaS product involves dedication and clear mindset about what you want to achieve with your Enterprise Saas.
By following the above listed steps, you can develop a strategic and effective SEO plan that will help your SaaS product reach more potential customers and drive growth.
Tools to Help You With Your Enterprise Saas SEO
Trending Platforms/CMS SaaS Firms Are Using
WordPress was always thought to be a traditional-looking CMS. This CMS, however, has evolved over time to include core features that can cater to any SaaS platform, such as APIs, plugins, themes, extensibility, and scalability. As a result, WordPress is a lifesaver for people who cannot code and want to save time and money.
Used by thousands of SaaS companies worldwide.
Ensures easy setup, from installation to adding plugins of varying complexity.
Provides a wide range of customization options with countless plugins and themes.
The Yoast SEO plugin is excellent for assisting webmasters with all of their SEO requirements. It excels at managing a website’s technical aspects, such as XML sitemaps, canonical URLs, meta descriptions, and more.
For SaaS companies looking to build their marketing website, the WordPress REST API is a plus. The API’s goal is to turn WordPress into a full-fledged application framework. It enables users to transfer data between applications with a simple HTTP request. As a result, SaaS could be developing a custom WordPress backend and admin panels.
- WordPress has a number of security issues.
- The CMS relies excessively on plugins. As a result, the user is always working with codes that are not their own.
- The price increases with each upgrade to WordPress.
Craft CMS is a newcomer in the SaaS space but is being increasingly applied by SaaS marketing sites because it’s easy to use.
It is more versatile than WordPress in that it can manage various types of content, such as events, products, venues, widgets, categories, and so on.
It has a simple and straightforward design interface.
Provides astounding load speed.
It has an excellent live preview and content modules. For example, it can divide the screen into two views, the CMS panel and the page preview.
Craft CMS websites are not notorious for flaws. It is based on the Yii PHP framework, which has strong security features.
Craft’s plugin ecosystem is well-designed. Every week, new plugins are released, extending the platform’s functionality.
- The cost of a single Craft website license is around $300.
- Because Craft CMS allows for complete creative flexibility, there are no pre-made themes. Beginners may therefore find it challenging to use this CMS.
Wix is a user-friendly platform that allows non-coders to build professional business websites. Its drag and drop functionality offers complete creative freedom, enabling site builders to completely customize the look and feel of their SaaS marketing website.
It offers a massive collection of templates that proves to be a great resource for businesses that want to avoid the hassle of building a website from scratch.
It offers an intuitive drag and drop interface to let you customize your website effectively.
The Wix Apps market offers plugins to perform specific tasks.
Wix has a built-in SEO management system that does all the SEO heavy lifting.
It allows you to create social content.
Wix includes an email marketing tool that allows businesses to build up a subscriber list with ease.
The templates aren’t interchangeable. You cannot transfer content from one template to another. So, pick your template with a lot of deliberation.
If you opt for the free plan, it forces you to have the Wix branding on the website.
Tracking website performance and access to the analytics board requires a paid plan.
Once you build your website on Wix, it isn’t transferable.
Squarespace is a SaaS marketing website builder that offers all-in-one subscriptions for webmasters to design, host, and manage their sites from a single dashboard.
Its admin section is built for easy navigation and application. It offers an incredibly simple interface with easy-to-find settings.
Offers great SEO features and its pages follow all the SEO best practices required to rank high in the SERPs.
For instance, it allows you to manage titles, alt text, and keywords, thus making it easy for search bots to find your content.
Squarespace handles the basic technical aspects of a website, namely website security, software updates, backups, and more. So you don’t need to worry about these.
Though Squarespace offers several SEO features, it’s limited to the basics. It lacks advanced marketing features like A/B testing.
The platform doesn’t support third-party apps, plugins, or extensions. This makes it tough for beginners to customize their SaaS marketing website.
It lacks support for mega menus, making it less appealing for enterprise-level SaaS marketing sites that have hundreds of pages.
SaaS marketers need a CMS that can help them effortlessly manage their marketing website while ensuring security, affordability, performance, scalability, convenience, and ease of operation. Choosing a CMS like HubSpot will not just ensure all of this but also save you money, limit growth and scaling challenges, and better prepare your business for robust marketing as it matures.
HubSpot is the first and only CMS that allows SaaS marketing website creation while customizing it to the entire SaaS buying journey.
An all-in-one platform (combines CMS and CRM), allowing you to create, manage and execute all your SaaS marketing content in one place. It offers fully-integrated marketing tools to match your site’s marketing needs.
The platform offers several marketing tools like A/B testing, page optimization, visitor activity records, and more, allowing you to convert your SaaS marketing website into a growth machine.
User-friendly CMS that can be used by beginners and non-technical users. The platform ensures a marketer-friendly content editing experience through its modules, templates, and drag-and-drop features.
It offers advanced security features that include a standard SSL certificate and a globally hosted content delivery network (CDN). This ensures a secure browsing experience and 99.99% uptime.
Usually, SaaS content management systems demand huge monthly or annual fees. They also come with hidden fees for additional storage, visitors, or multiple users. HubSpot CMS comes with a flat fee with no extra costs.
HubSpot has limited templates and modules on its marketplace. If you need to add a feature, you’ll need to hire a HubSpot developer, which is an additional cost.
It is a managed website content hosting service; hence, unlike WordPress, HubSpot users may need hosting. You cannot build a SaaS marketing site elsewhere and host it on HubSpot or vice versa.
Though HubSpot’s interface is easy to use, working with templates can get challenging if you lack CSS knowledge.
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