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How to Combine SEO and Email Marketing for Better Rankings6 min read

Combine SEO and Email Marketing for Better Rankings

Introduction of SEO

Search Engine Optimization (SEO) is the process of improving a website’s organic visibility in search engine results pages (SERPs) for generating relevant traffic by increasing its relevance to search terms.

It is not just about getting your website ranked higher on SERPs, but also about improving the experience that visitors have when they land on your website.

But how to utilize email marketing to get ranked better?

Combining SEO and Email Marketing

One of the main reasons why SEO has become so important is because it helps convert visitors into customers. This is where email marketing comes into play.

Email marketing, also known as electronic mail marketing, is a way to send information and offers to people who have expressed interest in a company’s products or services by subscribing to one of their emailing lists.

More than two thirds of marketers say that email marketing has increased their revenue and more than half say that it.

Okay, Now what should I do now?

What to do with it?

Boost your content through email

Email marketing is a powerful tool that can help you boost your content and get it in front of more people.

The most important thing to remember when using email marketing is that it’s not about you, but rather about what the recipients want.

You should make sure to always keep your readers in mind and give them what they want.

When it comes to boosting content through email, you should always make sure to include images, videos or other media types that will make the email more engaging.

If you are sending an email with a link back to your site, make sure that the link is relevant to the content of the email and not just a random advertisement for your product or service.

It will help you increase traffic to your site/blog.

Earn Backlinks Through Emails

In the age of social media, people are more likely to read an email than they are to read a post. In this scenario, it is important for businesses to build their email list as much as possible.

Email marketing is one of the most popular and effective ways that companies can grow their customer base and earn backlinks.

Interested… But again… how?

When you write content that is link worthy, try it out in Ahref’s site explorer , and place the competitor blog link, take out all the links coming to that URL and send an email with your blog link requesting them to link back to your blog post too… If you’ve written a great post then of course they will love it too!

Great Right?

Now don’t forget these tips to be added in your customized email campaigns!

Tips & Tricks:

Ways to Optimize Your Emails

Use Keyword-rich Text – This means Use More text content than image content as people will love it and it’s user-friendly too!

Use Lots Of Links – Include links to your Social Media accounts where you talk more about what you do best!

Optimize Your Subject Lines And Meta Description – What I mean by that is shown in the below picture


This is something that everyone sees at first look and from this people took the real action of “should I read it or just ignore it as it is”.

Isn’t it amazing? How easy it is…

Well now you are almost there, all you need now is to

Use SEO Best Practices In Your Emails

Steps to implement;

  • Archive Your Newsletters On The Web.
  • Create Landing Pages For Your Email Campaigns.

Now you will need to set up canonical tags for your emails

Add Canonical Tags

Simply, Post Your Email content on your blog with this tag below insection and you are good to go.


<head> area <link rel=”canonical” href=””/>

Now, once you’re done with it, try to set your email campaign tracking to measure success!

Track Your Email Campaigns In Google Analytics

Use Urchin Tracking Module (UTM) to track performance

The UTM is an analytics module for measuring your email marketing performance. UTM is a tracking code that you place at the end of each URL in the email marketing.

To get a useful UTM report, connect your UTM to Google Analytics or CRM tools to see the ROI.

So let’s start with, first, you will need a URL Builder to easily track your email campaign in Google Analytics.

By doing this, you can now place information where you can simply put your website URL, put what source you want to track (i.e newsletter), Medium (that will be “email” for this example), and so on. You will see open fields so just simply fill out these with the appropriate information. 

  • Utm_medium
  • Utm_campaign
  • Utm_source

Here is a helpful YouTube Video that you can watch!

and it’s done!

Benefits of Email Marketing Campaigns

Lower Bounce Rates

Email marketing is a channel that has been around for a long time. The benefits of email marketing are clear, but it has fallen out of popularity in recent years because of the rise of social media marketing.

Despite this, email marketing is still one of the most effective channels for getting your message across to your customers. A key benefit of email marketing is that it has a much lower bounce rate than social media channels.

Improve On-Site Engagement

Email Marketing is one of the most effective ways to reach your customers, engage with them and build a strong relationship. It’s also a great way to drive qualified traffic to your website and increase on-site engagement.

Email marketing has grown in popularity in recent years because it is a powerful marketing tool that can be used for a variety of purposes. We noticed some of the benefits of email marketing on how it can be used to improve on-site engagement, drive qualified traffic to your website, and discover the intent behind the query.

Disadvantages of Email Marketing

  • Tough Competition
  • You Need an Email List
  • Delivery and Deliverability Issues
  • Many Rules and Regulations to Navigate

You can get a better idea of these issues and how to get over them in this blog.

Tools to Automate your Email Campaigns;

Here are some tools you might want to bookmark for future email campaigns J

Email Service Providers (ESP)

Also, add these too!

Email Deliverability Tester

And at last,

Email Personalization Tools

Hyperise – Personalize images in your outreach and your website’s text, images, videos, and CTAs for each visitor without writing a single line of code.

At Last,

We all should admit that Email marketing and SEO both have the same goal of building brand awareness online. It’s best to practice both with the goal of generating a good amount of revenue for your business.

If you need more help figuring out what to do or if you want some experienced consultant to help you out in your email campaigns then you can simply fill out the contact us form right here!

Rabee Khan

Rabee Khan

Rabee Khan has led 100s of successful SEO campaigns in the most competitive verticals like SAAS, health, finance, and law. He's also helped 100s of agency owners scale by systemizing their SEO. Search Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Planning, Interpersonal Skills, Analytical Skills, Advertising and Marketing Strategy.

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