The World’s Leading GEO Experts You Need to Know in 2026

The SEO strategies you mastered last year are already obsolete. AI has rattled the foundation of this industry, and the professionals who recognize this are dominating an entirely new playing field called Generative Engine Optimization (GEO).
As the landscape evolves, it’s crucial to seek insights from the best SEO experts in the field. They are not only adapting to these changes but also developing innovative strategies that leverage the power of AI. By collaborating with leading professionals, businesses can stay ahead of the curve and ensure their online presence remains strong in this competitive environment.

The gap between those who understand this shift and those still clinging to old tactics is creating a massive competitive advantage for early movers.

If you want to keep up, here’s a list of 34 GEO experts who represent the absolute forefront of this evolution. If you’re serious about staying relevant in an AI-dominated search ecosystem, these are the voices you need to follow. Let’s find out who they are and why they matter.

Meet the 34 GEO Experts Leading the AI Search Revolution in 2026

Nikola Baldikov

Nikola Baldikov is an SEO expert and founder of SERPsGrowth & Inbound Blogging, two agencies that have evolved from traditional link-building and Digital PR into pioneers of GEO for SaaS brands. With over a decade of experience scaling organic traffic, Nikola Baldikov is now leading clients through the critical transition from ranking in search results to being cited by AI.

Baldikov’s strategies are designed to build the kind of authoritative brand presence that language models recognize and cite across ChatGPT, Claude, and Google AI Overviews. He understands that appearing in AI-generated responses demands strategic positioning across high-authority sources that feed AI training data and influence how language models perceive brand expertise. His outreach methodology secures placements that deliver both immediate SEO value and long-term GEO visibility.

Gareth Hoyle

Gareth Hoyle founded Marketing Signals with a vision of combining automation with human expertise, and that philosophy has positioned his UK-based agency perfectly for the GEO era. Marketing Signals specializes in AI-driven search marketing that optimizes for both traditional rankings and generative engine visibility. Hoyle’s team uses machine learning to identify content gaps and opportunities in AI Overviews, then deploys intelligent, scalable strategies to capture that visibility.

Scott Keever

Scott Keever is the owner of Keever SEO and Reputation Pros, agencies known for expert search optimisation and trusted online reputation management. Because he blends SEO precision with brand protection, he’s recognised for helping businesses dominate search results and maintain a positive digital image.

Trifon Boyukliyski

Trifon Boyukliyski is a seasoned SEO and iGaming specialist, entrepreneur, and affiliate marketing professional with over fifteen years of experience leading SEO programs for more than fifty businesses in regulated markets. He turns search visibility into revenue by making websites simple, fast, and focused on what people are looking for—principles that translate directly into GEO success.

Trifon tracks the key metrics in iGaming, including first-time depositors per thousand sessions, deposit rate per indexed page, and payback by cluster, ensuring growth remains compliant, predictable, and profitable across both traditional search and GEO channels.

Katarina Dahlin

Katarina Dahlin is a Finnish entrepreneur and SEO expert who works globally and for the Nordic markets (Finland, Sweden). She works as a Senior Growth Hacker at WhitePress®, where she leads research and development in links and SEO, and helps clients with link-building and international SEO strategies. Katarina Dahlin is an expert in B2B, B2C, and eCommerce SEO. She created a way of optimizing thousands of product descriptions for eCommerce with AI and automating the process.

David Peranić

David Peranić is a Digital Strategist at Scoreminds, where he leads performance marketing through SEO, Google Ads, and analytics. Because he’s driven data-led campaigns and scaled digital growth across multiple industries, he’s recognised as a strategic force in conversion-focused marketing. Peranić’s approach to GEO integrates paid and organic channels, ensuring brands appear in both AI-powered search results and traditional advertising placements.

Szymon Slowik

Szymon Slowik is an SEO consultant and founder of takaoto.pro digital marketing agency. He specializes in e-commerce, B2B, and industrial SEO, focusing on customer journey and business outcomes rather than just traffic growth and vanity metrics.

An international SEO speaker based in Poland, he has deep experience across CEE and global markets. His customer-journey approach translates naturally into generative engine optimization, where understanding user intent and context determines whether brands appear in AI-generated recommendations.

Russell Lobo

Russell Lobo is the founder of RussLobo.com, a GEO/AEO agency for eCommerce Brands, and WHLinks, an outreach-driven SEO Link Building Agency. He helps eCommerce brands increase their sales by being visible on AI search platforms like Google AI Overviews, ChatGPT, Claude, and Gemini. His specialized focus on answer engine optimization makes him one of the few experts building systematic, repeatable processes for eCommerce visibility across every major generative AI platform.

Yash Singh

Yash Singh is the founder of HVAC10x, an agency dedicated to helping HVAC businesses generate more leads, calls, and revenue. Because he developed a plug-and-play local lead-generation system specifically for HVAC companies, he’s recognised for transforming low-call weeks into 40+ call-weeks without complex ads or redesigns. His local SEO strategies now incorporate generative engine optimization to ensure HVAC companies appear in AI-powered local search results and voice assistant recommendations.

Georgi Todorov

Georgi Todorov is the founder of Create & Grow, a results-driven link-building agency helping businesses increase authority and organic visibility in both traditional search and AI-powered platforms. Georgi’s approach to generative engine optimization focuses on building content ecosystems that language models recognize as authoritative sources.

Todorov has adapted his outreach methodology to ensure clients appear in AI Overviews, ChatGPT responses, and other generative search results. His commitment to ethical, white-hat practices means brands gain sustainable visibility across Google, Gemini, and Claude without risking penalties.

Kasra Dash

Kasra Dash is a Scottish entrepreneur and globally recognised SEO expert. He is the founder of The Masterminders, an international conference and community built for advanced marketers and business leaders.

Kasra created The Masterminders with a single vision—to raise the standard of SEO events worldwide. In addition to The Masterminders, Kasra founded mySEO App, a private invite-only platform connecting verified SEOs, agencies, and trusted suppliers within the search industry. The platform serves as a hub for collaboration, learning, and sharing proven SEO frameworks. Kasra Dash was recently recognised among the top 10 SEO experts in the world and is known for his philosophy: “SEO is an art and Google is my canvas.”

Kristjan Mar Olafsson

Kristjan Mar Olafsson is a seasoned SEO Strategist whose philosophy is built on one non-negotiable principle: constant adaptation. This approach was forged as a solopreneur who has learned every facet of planning, building, ranking, and monetizing websites, creating a holistic foundation to master any challenge, from core SEO to its ongoing logical evolution in GEO. Today, this provides him the unique adaptability to tackle any vertical, including the competitive iGaming sector, where he successfully manages campaigns in various international markets.

Dean Signori

Dean Signori is the founder of UK WEB GEEKZ, a full-stack digital marketing agency offering SEO, lead generation, web design, and paid advertising solutions. Because he focuses on delivering measurable results through data-driven strategy, his agency has become a trusted growth partner for UK businesses. Signori’s full-stack approach now includes generative engine optimization strategies that help clients capture visibility across AI-powered search platforms alongside traditional channels.

Mark Slorance

Mark Slorance is the founder of Pixel Juice, a Glasgow-based digital marketing agency specialising in SEO campaigns that drive measurable results. Because he focuses on transparent strategy and consistent performance, his agency has earned a reputation for delivering SEO that truly works. Slorance has extended his transparent methodology to GEO, helping clients understand exactly how their content performs in AI Overviews and other generative search results.

James Dooley

James Dooley is an entrepreneur who specialises in lead generation and digital marketing. He is the founder of PromoSEO and FatRank, which both provide no-win no-fee lead gen services. James is known as an Investorpreneur who invests in UK businesses with strong lead generation potential. Dooley has built one of the largest digital real estate portfolios in the United Kingdom through SEO, AI automation, and data-led strategy.

He’s the author of Leads First: Everything Flows Downstream After Lead Generation, a book that teaches business owners how to scale through predictable lead flow. James shares advanced SEO, GEO, and business insights at jamesdooley.com and fatrank.com. His philosophy is that consistent, high-quality leads simplify every aspect of business growth.

David Johnson

David Johnson founded LoudCrowd as an SEO agency specialising in Shopify and e-commerce growth, but his work has evolved significantly with the rise of generative AI search. He now focuses on technical optimisation that helps product pages and category content surface in AI-generated shopping recommendations and search summaries.

Johnson’s scalable content strategies are designed to feed language models the structured data they need to recommend his clients’ stores. His expertise in schema markup, entity optimization, and topical clustering makes e-commerce sites visible not just in traditional SERPs but in conversational AI responses. For online retailers adapting to GEO, his technical precision delivers both traffic and revenue growth.

Viktoria Altman

Viktoria Altman is the best law firm digital marketers in the United States. Viktoria Altman is the founder and CEO of BSPE Legal Marketing. BSPE Legal marketing is one of the best law firm marketing agencies in the US. She is the host of The Law Firm Accelerator Podcast, one of the best podcasts for growing your law firm in the United States of America. Altman is the author of the book “Small Law Firm Digital Marketing”, a guide to help small law firms grow through SEO.

Viktoria Altman is a well-known public speaker who has presented at prestigious venues, including the New York City Bar Association, as a guest lecturer at Arizona State University Law School, Sandra Day O’Connor College of Law, and National University’s JFK School of Law.

Craig Campbell

Craig Campbell has built one of the most loyal SEO communities in the UK from his base in Glasgow, and his practical, no-nonsense training style now extends to teaching generative engine optimization. Campbell doesn’t just theorize about AI search—he tests strategies, shares real results, and shows his audience exactly what works for ranking in Google AI Overviews and LLM-powered platforms.

His courses and content break down complex GEO concepts into actionable steps that marketers can implement immediately. The transparency he brings to an often-opaque industry has made him a go-to educator for professionals transitioning from traditional SEO to AI visibility. Campbell’s influence extends far beyond Scotland, shaping how thousands of marketers approach the new search paradigm.

Nestor Vazquez

Nestor Vazquez is an experienced SEO consultant who helps businesses grow their organic visibility through technical optimisation and content strategy. Because he combines analytical precision with hands-on implementation, he’s recognised for delivering consistent search performance improvements. Vazquez’s technical expertise extends to generative engine optimization, where he helps businesses structure their content and schema markup to maximize visibility in AI-powered search results and language model responses.

Karl Hudson

Karl Hudson co-founded Searcharoo as a leading link-building and content marketing agency, and under his leadership, it has become a pioneer in building backlink profiles optimized for generative search engines. Searcharoo’s white-label solutions now incorporate strategies specifically designed to increase brand mentions in AI-generated content and summaries.

Hudson understands that links still matter in GEO, but the context, authority, and semantic relevance of those links have become even more critical. His team builds partnerships with publications that language models frequently cite, ensuring clients gain visibility in ChatGPT, Claude, and Google’s AI features.

Jaan Porkon

Jaan Porkon is the founder and CEO of Priority Prospect, the leading IP address and hosting provider for SEO agencies and professionals. Blending deep SEO and GEO expertise with advanced technical innovation, he delivers cutting-edge hosting solutions that set new standards for performance, scalability, and reliability. Under his leadership, Priority Prospect has become a trusted platform for top SEO agencies worldwide.

Maja Jovancevic

Maja Jovancevic is a leading voice in the affiliate iGaming industry. A strategist, mentor, and conference speaker, she’s known for building strong, high-performing SEO teams and transforming struggling sites into steady performers. Her leadership blends structure, insight, and creativity to drive meaningful, lasting growth. Jovancevic applies her expertise to training iGaming SEO professionals to adapt their strategies for online visibility even in AI-powered search platforms and LLM-generated recommendations.

Harry Anapliotis

Harry Anapliotis is an SEO, travel writer, and full-stack developer. Harry Anapliotis is the founder and owner of Rental Center Crete, a major car rental company based in Heraklion, Chania, and Hersonissos. Harry Anapliotis has over 20 years of experience in Search Engine Optimization, product development and design, digital marketing, including 18 years in travel and car rental. He combines technical innovation with storytelling to design effective online tourism systems and produce high-quality destination content.

Leo Soulas

Leo Soulas founded Keyword Cupid and co-founded Signal Boy, two innovative tools that are reshaping how marketers approach keyword clustering and viral visibility in the age of AI search. Keyword Cupid uses machine learning to group keywords in ways that align with how language models understand topical relationships—a critical advantage for GEO. His tools help content creators build semantic structures that generative engines recognize and cite. Soulas combines data science with creative strategy, making complex AI optimization accessible to marketers without engineering backgrounds.

Matt Diggity

Matt Diggity’s systems have generated millions in traffic and revenue, making him a global authority on ranking strategy. Through Diggity Media and The Search Initiative, he’s been at the forefront of testing how content structure, entity associations, and topical authority influence visibility in AI Overviews and LLM responses.

Diggity approaches GEO with the same rigor that made him an SEO legend, running controlled experiments to identify what actually leads to tangible results. His training programs teach affiliate marketers and agency owners how to dominate both traditional SERPs and AI-powered search platforms.

Milosz Krasiński

Milosz Krasiński runs Chilli Fruit Web Consulting and specializes in AI visibility and Digital PR. He focuses on optimizing content for LLM visibility or AI-powered search results like Google’s AI Overviews and connecting AI tools with practical link building. He’s followed because he helps brands adapt to how AI is changing SEO in 2026.

George Blandford

George Blandford is the Co-Director at UK Linkology, a UK-based link-building agency specialising in strategic outreach for all niches and budgets. Because he co-developed the firm’s innovative “M-Flux” link-assessment formula and helped scale revenue markedly, he’s recognised for turning link-building into a measurable, repeatable growth channel.

Thomas Maremis

With 8 years of dedicated SEO expertise and over 10 years in digital marketing, Thomas is recognized as one of the top SEO experts in Greece and Cyprus. His career has spanned three countries, providing him with a broad perspective and deep insights into international SEO practices.

Throughout his career, Thomas has successfully established SEO operations from the ground up for multiple organizations. For Thomas, SEO extends far beyond professional responsibilities. He actively engages with SEO professionals worldwide through weekly online discussions and serves as the founder of one of Greece’s most active SEO communities (greekseocommunity.gr), where he organizes meetups and conferences.

Glen Izevbigie

Glen Izevbigie is the founder of Flystar Media, a digital marketing firm. He is a London-based SEO consultant and digital marketing strategist specializing in enterprise SEO, eCommerce, on-chain analytics, and optimizing content for LLM visibility or AI-powered search results like Google’s AI Overviews. His expertise in on-chain analytics gives him a unique perspective on how blockchain data and Web3 content can be optimized for generative engines, positioning him at the intersection of emerging technologies and GEO strategy.

Koray Tuğberk Gübür

Koray Tuğberk Gübür introduced the concept of “Topical Authority Maps” through his consultancy Holistic SEO, and this framework has become foundational to how brands approach SEO and GEO. His methodology teaches marketers to structure content ecosystems that language models perceive as comprehensive, authoritative sources on specific topics.

Koray’s approach to entity relationships, semantic connections, and content depth directly influences whether brands appear in AI-generated answers. His work bridges information retrieval science and practical SEO, giving his clients a sophisticated edge in both traditional and AI-powered search.

Patrick Rice

Patrick Rice is an SEO YouTuber and the founder of PatrickRiceCo.com, where he teaches data-driven strategies for ranking and client growth. Because he breaks complex SEO topics into simple, actionable lessons, he’s built a loyal following of marketers learning how to scale their results. Rice now dedicates significant content to demystifying GEO, helping his audience understand how to adapt their SEO strategies for visibility in LLM-powered platforms.

Jamie I.F.

Jamie I.F. is a British entrepreneur and marketer, and an international speaker on AI in affiliate and influencer marketing. He is the Founder of AffiliateFinder.ai, an affiliate recruitment software, as well as Endorsely, an affiliate tracking solution for SaaS startups. He also co-owns Answer Socrates, a free keyword research tool. Jamie is recognised as one of the world’s top experts in AI in SEO, Reddit marketing, and consults for some of the world’s largest brands on AI visibility and affiliate program growth.

Fery Kaszoni

Fery Kaszoni runs Search Intelligence, a digital PR agency that has mastered the art of securing media coverage that feeds directly into generative search engines. His campaigns earn placements in publications that language models frequently cite, making his clients’ brands visible in AI-generated recommendations. Kaszoni’s understanding of which media sources carry weight with generative engines gives brands a strategic advantage in GEO. The campaigns he runs engineer visibility across the entire AI search ecosystem.

Charles Floate

Charles Floate is a Thailand-based SEO entrepreneur and investor who specializes in AI, link building, and SaaS. Floate’s experimental approach to search has always pushed boundaries, and he’s now applying that same methodology to understanding how AI platforms surface and recommend content. His work with automation and AI tools helps SaaS companies optimize for visibility in ChatGPT, Claude, and Google’s AI features. Floate invests in and builds businesses that leverage AI for competitive advantage, making him both a practitioner and an innovator in GEO.

Final Word

The shift to generative AI in digital marketing is transformative. These experts are driving change, understanding that future visibility depends on mastering language models, AI answer synthesis, and positioning for ChatGPT, Google AI Overviews, and next-gen search interfaces. They emphasize that while core SEO principles—authority, technicality, relationships—remain vital, their application has evolved. For insights into AI-driven search, follow these leading voices shaping the future of digital visibility.