Email has an ability many channels don’t: creating valuable, personal touches — at scale.
~ David Newman
Each day presents a new list of opportunities for businesses to up their marketing game. In a constantly evolving marketing environment, one thing that has stood steady with the power of giving an ROI of $36 on every $1 spent is Email marketing.
Businesses need to realize that to harness the true power of email marketing, they must first choose the right email marketing software. So, without further ado, let us introduce to you the best-kept secret of the top digital marketing agencies around the world, the full 10 email marketing software in 2023.
Top 10 Email Marketing Software in 2023
The best Email marketing software is the one that helps you streamline your marketing campaign and offers a free trial so that businesses can check for compatibility with their requirements.
Keeping these two metrics in mind, we have compiled a list of the top email marketing software as of 2023. Don’t be surprised if you have already heard about a few of them since the best email marketing software is the best for specific reasons.
- Mailchimp
Topping the list at the No.1 spot is none other than the most popular email marketing software- Mailchimp.
It allows businesses to schedule their email marketing campaigns, do A/B testing, get CTR (click-through rate) reports, etc., without being overly complicated.
Pros:
- Beginner-friendly and easy-to-use
- Free-forever plan up to 500 contacts
- Drag and Drop email editor
- Segmentation and automation of emails
- Website and landing page builder
- Ease of integration with other websites, social media, and software
- All-in-one marketing software
Cons:
- Affordability, as it gets pricey for a higher contacts list (more than 2000 contacts)
- The Signup form feature can be quite confusing
- Limited elements in the landing page builder
- Weak customer support with slow response time
Pricing:
Mailchimp has a free plan version for users to try and test the software. Apart from that, these are the other price plans offered by the software:
- Essentials – $13/month
- Standard – $20/month
- Premium – $350/month
Recommended for: Overall, Mailchimp is an all-in-one marketing tool best suited for businesses and brands just starting. It offers many services even in its free and essential plan that could help grow your brand significantly.
- MailerLite
MailerLite is one of the most accessible email marketing software to use. It also offers a free version for businesses to try and test out this software. It has a drag-and-drop email editor, website, and landing page builder and can also easily integrate with an e-commerce store.
Pros:
- Easy to use with drag and drop editor
- Free version for businesses (up to 1000 subscribers), with unlimited emails, which is a rare feature
- Good email support
- A wide range of email templates to choose from
Cons:
- Account setup is quite lengthy as it requires a lot of company details
- It does not include CRM functionalities even though it allows integration with other software
- HTML editor is only available for the paid tier
- The free version does not have email templates; you need to design them yourself
Pricing:
MailerLite offers a free version of the software to businesses, although it includes limited services. The paid plans for this software are as follows:
- Growing Business – $9/month
- Advanced – $19/month
- Enterprise – for over 100k subscribers, get a quote
Recommended for: MailerLite is best suited for businesses with a smaller audience or for digital content creators and bloggers. Even small media companies would do good by using this to monetize their content through paid subscriptions. Check out the best Mailerlite alternatives.
- Zoho Campaigns
Zoho campaigns are one exemplary aspect of Zoho’s comprehensive host of cloud services. Zoho campaigns are renowned for their competitive prices while providing a wide range of services like bookkeeping, CRM, HR management, team mail, etc, to SMBs.
Pros:
- Feature-rich
- Free version available up to 2000 contacts
- Upto five free business emails for users of the free plan
- Affordable pricing
- Powerful CRM and integration features
- Drag and drop email editor and customized designs
Cons:
- Max 5 user limit even for higher price plans
- Pricing jumps according to higher contacts
Pricing:
In addition to the free version, Zoho campaigns have the following paid plans for businesses:
- Standard – $3/month
- Professional – $4.50/month
- Pay as you go – $14
- For agencies – $583/year
Recommended for: Businesses who want an affordable solution for their email marketing requirements and a fully integrated suite of cloud services.
- Drip
Drip offers email marketing solutions for ecommerce brands. It targets ecommerce businesses and has pre-built features that drive higher conversion for ecommerce stores through automated mail for abandoned carts and such.
Pros:
- Free trial for 14 days
- Specially designed to give best results for ecommerce brands and businesses
- Advanced list segmentation
- Excellent customer support
- Easy to use
Cons:
- No drag and drop feature for designing email templates
- No forever free version
- Limited support options
- It is a bit pricey compared to other software offering better features
Pricing:
It offers a 14-day free trial but doesn’t have a forever free version like some other popular email marketing software. The pricing plans depend on the number of people on your email list.
- Basic – $39/month for 2500 people
- 8500 people – $139/month
- 170k people – $1899/month
Recommended for: since the software is specially designed for a particular target market, it is most suitable for independent ecommerce brands and businesses.
- Moosend
Due to its features, Moosend is quite the popular choice for big enterprises such as Vogue or Domino’s. It might seem lacking compared to other email marketing software since it doesn’t offer a website builder or advertising support. Still, it makes up for it with an unlimited email feature at any subscription level.
Pros:
- Unlimited email at any level of subscription
- 30 days free trial
- User-friendly interface
- Comparatively lower price plans
- Easily customizable email templates
Cons:
- No free forever version
- Allows only five users max without an enterprise account
- Cannot send emails from Gmail or Hotmail addresses
Pricing:
As one of the cheapest marketing tools, it has tiered pricing. While it doesn’t offer a free forever version, it has a 30-day free trial, after which you can select your plan price according to your subscriber list:
- Pro – $9/ month for 0-500 subscribers
- 2001-3000 subscribers – $32/month
- Enterprise – Get a quote
Recommended for: It is best suited for small to large enterprises for similar reasons. A robust email marketing tool that covers your timely blast emails.
- GetResponse
GetResponse is quite a favorite amongst marketing professionals across industries. It offers email automation, personalization, and social media marketing, all of which are the favorite functions of any marketing software.
Pros:
- Offers a free version for up to 500 contacts
- Has an HTML email editor
- Offers unlimited emails even in the free version
- Autofunnel feature for ready-made email marketing leads
- Can create paid social media ads for Facebook, Instagram, and Google
Cons:
- The free version doesn’t offer email automation or segmentation
- The free version limits campaign scheduling and A/B testing reports
- The interface is not user-friendly and can be slow
- Comparatively pricey
Pricing:
Although GetResponse offers a free version for up to 500 contacts, it limits many essential features in that plan. So, if you want to switch up your project, here is a price list:
- Email marketing – $19/month
- Marketing automation – $59/month
- Ecommerce Marketing – $119/month
Recommended for: Small, medium, or large businesses can use this email marketing software for its advanced marketing functions. After all, lead generation strategies are the real growth drivers for SMEs.
- ActiveCampaign
ActiveCampaign is another affordable email marketing software best suited for automated email marketing. It has hundreds of pre-built automation that help you customize your emails for each subscriber.
Pros:
- Excellent for automated marketing
- Has more than 870 integrations
- Good customer support services
- Data migration is available for all plan levels
Cons:
- Plan pricing jumps quickly with subscriber count
- It can be challenging to learn and navigate all the features
- The Lite plan has limited features
Pricing:
The software offers a 14-day free trial but no forever free version. The plan pricing for ActiveCampaign is as follows:
- Lite – $15/month
- Plus – $70/month
- Professional – $187/month
- Enterprise – Get a quote
Recommended for: Companies keen on automation features for their marketing campaigns and require predictive solid analytics.
- Brevo
Formerly known as SendInBlue, Brevo works well for any business type. One of its key features is that it offers unlimited contacts on all of its plans, which is rare in this industry.
Pros:
- Unlimited contacts on all plan levels
- Drag and drop campaign editor
- Free up to 300 emails per day on unlimited contacts
- Can create Facebook ads for lead generation
- Built-in CRM, SMS, and Chat features
- Advanced contact segmentation for all plans
Cons:
- The free plan is limited
- The other plans are comparatively more expensive than industry standards
Pricing:
Although it offers a free version with unlimited contacts, the emails are limited to 300/ daily, which limits the reach. Here are the other plans it provides:
- Starter – $25/month
- Business – $65/ month
- Brevo+ – Get a quote
Recommended for: Businesses with a large list of contacts can take advantage of the unlimited contacts feature.
- SendPulse
SendPulse is an email marketing software that is best suited for e-learning SMEs. It is a multi-channel marketing campaign software tool that can not only send emails and SMS but also create chatbots for Facebook and Telegram.
Pros:
- Engaging brand experience for users
- Drag and drop editor without needing to use HTML
- Free up to 15000 emails for 500 contacts
- Built-in CRM and landing page builder
- Affordable
Cons:
- Additional costs for using other marketing channels are available
- There is a number of pre-built templates as compared to other software
- Fewer options for integration
- Price jumps according to contacts
Pricing:
SendPulse offers a free version of up to 500 contacts for 15000 emails. The other plans that it offer up to 500 contacts are as follows:
- Standard – $6.40/month
- Pro – $7.68/month
- Enterprise -$10.75/month
Recommended for: SendPulse would be a good choice for SMEs and startups.
- ConvertKit
ConvertKit is a feature-rich email marketing software best suited for ecommerce and content marketing professionals. It comes with a wide range of integrations with platforms like Woocommerce, Paypal, etc., making it a good choice for these industries.
Pros:
- Free plan available for up to 300 subscribers
- Comes with built-in features for landing pages, opt-in forms
- Option to change URL after an email is already sent through Creator Pro plan
- Offers great segmentation, personalization, and data management
Cons:
- The free plan is limited to 300 subscribers, which is relatively low
- Limited A/B testing features
- Not enough features to justify the price
- Low email template options
Pricing:
Even though ConvertKit offers a free version with up to 300 subscribers, it is quite a low count, so here are the paid plans:
- Creator – $29/month
- Creator Pro – $59/month
Recommended for: Online content creators, as the features listed in this software are best suited to their needs.
Wrapping Up
One always thinks that the best products and services are the priciest ones.We hope that through this listicle we helped businesses realize that they can grow their business just fine with the right email marketing software and it doesn’t have to cost them an arm and a leg. So try out these software or you can consult top email marketing companies who could help you boost your business through the right email marketing strategies!
Author Bio-
Erik Watson, a content crafter at GoodFirms who intends to share his outlook on the fast-paced tech industry and all the new and exciting global trends with the audience through his writing. A writer by day and an avid reader by night, Erik enjoys exploring different genres that help him grow as a writer and an individual.
