The popularity of a platform can be a two-edged sword. On the one hand, it provides incredible opportunities to connect with a vast audience. But on the other hand, it’s a fiercely competitive space that demands extra effort.
This is especially true for TikTok. The social media platform has exploded in popularity, offering tremendous potential to enhance your company’s marketing efforts. However, to break through the noise, you need something truly unique. Something your competitors don’t have.
You need insider knowledge.
In ‘Top TikTok Statistics To Skyrocket Your Marketing Strategy’, we explore TikTok’s potential. You’ll get a wealth of fascinating TikTok statistics to help you gain that advantage. From general information to user behaviour, you’ll discover little-known facts and learn to implement them in your TikTok marketing strategy.
Are you ready? Then, let’s dive in!
General TikTok Statistics and Facts
Let’s start with the foundational knowledge.
In this section, we’ll explore general TikTok facts and analyze what they mean in the world of marketing. We’ll also discuss practical ways to apply this knowledge to your marketing efforts.
Statistic #1: User Base and Downloads
TikTok boasts a massive user base of 1 billion monthly active users, making it the 6th biggest social network in the world. Furthermore, it was the most downloaded mobile app globally in 2021, generating an impressive 740 million downloads.
These figures demonstrate the immense influence and significance of TikTok in the realm of social media.
Since digital marketing is all about staying ahead of the curve and adapting to changing trends – TikTok’s success cannot be ignored. Its ability to captivate and engage users in a unique way sets it apart from other social media platforms. Those unique features make it a valuable tool for marketers to reach new audiences and grow their brands.
What’s particularly intriguing is how TikTok’s success compares to other social media platforms like Facebook. While Facebook remains the largest social network globally, it’s gradually losing users in specific demographics, such as younger audiences. In contrast, TikTok has become incredibly popular with Gen Zers. They even started using it instead of Google to search for information (!). It makes it an ideal platform for marketers seeking to reach this demographic.
As marketers, we need to adapt our strategies to remain relevant and leverage emerging platforms like TikTok.
Statistic #2: Trendsetting Power
70% of users believe the biggest trends start on TikTok and that TikTok can inspire culture change.
This is a remarkable finding. It highlights TikTok’s enormous influence over its users and underscores the platform’s potential as a catalyst for driving conversations and shaping public opinion.
For marketers, this presents an opportunity to tap into the power of TikTok by creating content that resonates with the platform’s unique culture and values. By doing so, we can position ourselves as part of the conversation and leverage the platform’s influence to drive trends and shape popular culture.
However, it’s crucial to remember that TikTok users are astute. They can quickly detect when a brand attempts to co-opt a trend or conversation for their own gain. Therefore, it’s essential to use the platform authentically and with a genuine desire to engage with the community and its users on their own terms. It’s the only way to build trust and establish a long-lasting relationship with TikTok’s audience.
Statistic #3: Community Feel
On average, 59% of global TikTok users feel a sense of community when using TikTok.
Content creators! This statistic seems highly relevant to you. It showcases the importance of understanding the needs and desires of TikTok’s user base and using this knowledge to create content that truly resonates with them.
Many different approaches can be taken when creating content for TikTok, from educational to entertaining. However, focusing on building a sense of community may be the most effective. Given that a majority of TikTok users already feel a sense of community when using the platform, it’s clear that this is an important factor to consider.
By creating content that resonates with their needs and deep desires, content creators can tap into this sense of community and build a loyal following on the platform.
Statistic #4: A Threat to Traditional Media
35% of users say they’ve spent less time watching TV or video content on other platforms since joining TikTok. In addition, four in 10 Gen Zers say they’ve cut down on podcast listening since they started using TikTok.
What does this mean for online marketers? Well, TikTok has become a major competitor to traditional media platforms such as TV and podcasts. With its unique blend of short-form video content, music, and social engagement, TikTok has captured the attention of younger audiences in a way that other platforms simply cannot match.
But it’s not enough for marketers to simply advertise on TikTok – they must become part of the conversation and engage with the platform’s users in an authentic and genuine way. By doing so, marketers can tap into TikTok’s incredible influence. Why not use it to promote your brand or product in a way that truly resonates with younger audiences?
Facts About User Behavior On TikTok
As we build our knowledge of TikTok, it’s important to gain a deeper understanding of its users. By exploring the latest statistics on their behaviours and habits, we can better tailor our marketing strategies to engage with them in a meaningful way.
Statistic #1: The Hours Users Dedicate
In 2021, TikTok users spent ~19.6 hours per month on the platform.
This is a staggering amount of time, and it speaks to the addictive nature of social media platforms. Marketers should also be mindful of the potential negative effects. Excessive social media usage can harm people’s mental health and well-being.
Research has shown that prolonged social media usage can increase feelings of loneliness, anxiety, and depression, particularly among younger users. Therefore, it’s crucial for marketers to take a responsible and thoughtful approach when promoting their products or services. They should prioritize the well-being of their audience over driving traffic and sales from TikTok.
By doing so, we can build a more meaningful relationship with our audience and promote a healthier online experience for all.
Statistic #2: Actions Driven by Content
TikTok inspires action, with 43% of users trying something new or going somewhere new after seeing it on the platform. 92% of users say that after watching a TikTok, they take action, such as liking the content or sharing it with friends.
TikTok’s ability to inspire action is remarkable, with almost half of its users trying something new or going somewhere new after seeing it on the platform. This presents a unique opportunity for online marketers. They can promote their products and services in a way that truly resonates with TikTok’s active and engaged user base.
It’s all about creating authentic and transparent content that showcases the unique features and benefits of their products. This way, marketers can tap into TikTok’s power to inspire action and encourage users to share their message with others.
This word-of-mouth approach is incredibly effective and can help to boost the reach and impact of any marketing campaign.
The State of TikTok Influencer Marketing: Latest Statistics
As online marketers, we must remember that social media marketing is not just about creating and promoting our own content. It’s also about leveraging the power of influencer marketing.
Collaborating with influencers on TikTok can be a highly effective way to promote your brand. Why? They are trusted by their followers and have built strong relationships with them. In fact, TikTok users have been shown to place a high degree of trust in the recommendations of influencers on the platform.
Just remember that the Federal Trade Commission (FTC) has specific guidelines for influencer marketing on social media platforms like TikTok. Marketers must ensure that sponsored content is clearly labelled as such. Influencers should also be transparent about their partnerships and any compensation they receive. By following these guidelines, marketers can build trust with their audience and ensure that their influencer campaigns are both effective and ethical.
Statistic #1: Engagement and Belief
Content creators (76%) and marketers (62%) believe TikTok will become a leading social media platform for influencer marketing campaigns. Most influencers (87%) see a greater engagement rate on TikTok compared to any other social media platform.
These statistics highlight the potential for TikTok to become a significant player in the influencer marketing space. With a highly engaged user base that is responsive to influencer content, TikTok offers a unique opportunity for marketers. It allows you to connect with audiences in a meaningful way.
Marketers must be careful to leverage influencer marketing’s power on TikTok. They should select influencers who are aligned with their brand values and target audience. By partnering with the right influencers, marketers can tap into the platform’s growing influence. Other benefits are driving awareness, engagement, and sales in an authentic and compelling way.
Statistic #2: Untapped Potential to Endorse Brands
39% of TikTok influencers haven’t ever recommended brands, products, or services yet.
Hello, online marketers! You should take note of this insight. It suggests that there is still significant untapped potential in the TikTok influencer market. This presents a unique opportunity for those looking to leverage influencer marketing on TikTok. This statistic suggests collaborating with influencers who may not have previously partnered with brands but have built a dedicated following on the platform.
Partnering with these influencers allows brands and marketers to connect with a highly engaged audience. This kind of audience is receptive to discovering new products and services. This strategy also offers the chance to work with influencers who may have a more niche following. As a result, it enables marketers to target specific audiences and create more focused campaigns.
Statistic #3: Content Preferences
The most popular content among TikTok influencers is a comedy, with 70% of votes in its favour.
Based on recent data, it’s clear that humour is a key driver of engagement on TikTok.
When looking for influencers you want to partner with, search for those with a talent for creating entertaining content. It’s important for marketers to remember that TikTok is a platform where people come to be entertained. Fun content will better resonate with TikTok users and provide better marketing results.
Statistic #4: Successful Sectors
TikTok influencers consider fashion and beauty the two most successful industries at over 80% each. Marketers believe the lifestyle (42%) and beauty (32%) sectors have the most potential for success on TikTok.
The final finding tells us about the importance of understanding the preferences and interests of the TikTok audience when it comes to marketing campaigns.
By focusing on the most successful industries on TikTok, brands and marketers can increase their chances. This strategy strengthens resonating with the platform’s young and engaged user base.
Additionally, it’s important for marketers to remember that the success of their marketing campaigns is not solely determined by their industry. Different influencers will have different styles and audiences. It’s important for marketers to choose influencers who align with their brand values and target audience, regardless of the industry they operate in.
Final thoughts
Did you know that the average person scrolls through 300 feet of social media content daily? That’s nearly the height of the Statue of Liberty! TikTok is a big part of that.
TikTok emerges as the newest playground for marketers. It’s clear: its rhythm and humour shape how we connect and engage. So, here’s a tip for those eager to make waves in this digital ocean: consistency is key.
Just like mom’s apple pie tastes best when made with her signature touch every time, your TikTok strategy thrives when there’s regular, genuine engagement.
Stay true, stay regular, and watch the magic unfold.
