For the past few years, explainer videos have been widely used in various fields, whether in education, culinary, commercial, and retail industries, or even start-ups, many are using it. Not only to explain what you have, through videos the audience will get a clearer picture of the products or services you offer. Have you ever imagined how many tens of thousands of videos are circulating online?
With so much video content passing by, the competition between videos is also getting tougher from day to day. So making an explainer video will not be enough, pay attention to the quality of the videos that will be made. What is the purpose of making an explainer video?
The first answer to creating an explainer video is brand building. In this article, there are 4 tips to build your own brand so that your video viewers feel comfortable watching the videos that have been posted for a long time.
1. Your Brand’s Distinctive Features
When you already have a brand, you must have special characteristics that distinguish the products you sell from competitors. These special characteristics can be in the form of a mascot, tagline, to the advantages of your product. Well, a series of these features are included in the explainer video that you made.
2. Research Who Your Potential Customers Are
Before making an explainer video, research and find out who your potential customers are. Once you have the list, then you can create a suitable explainer video. For example, if your product targets young mothers, then the explainer video you make uses bright colors and may provide natural solutions for young mothers through your product.
3. Include Viewers in Your Videos
Involving the audience here means inviting the audience to reflect on what they have experienced so far. You can ask questions that they also share. This will build a personal relationship with your brand.
4. Use consumer-focused stories
Don’t always sell in the animated videos you make. You can create explainer videos that tell success or inspirational stories of your customers using your products. With more natural sources, other potential customers will also feel closer to your brand.
In conclusion, make an explainer video that reflects the product and business you run. Your uniqueness and excellence are an asset to your explainer videos.
Utilizing explainer videos can be an effective strategy to build trust for your brand, as they provide concise, engaging, and visually appealing content that simplifies complex concepts, enhances transparency, and establishes credibility, ultimately fostering strong connections with your target audience.