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SEO For Plumbers8 min read

SEO For Plumbers

SEO is the best way to get more customers for your plumbing company. It’s a process that can be done with many different SEO strategies. The most important thing is to focus on getting more website traffic so that you can rank higher in the search engines, which will mean more sales for your business.

But the most important thing to remember is that SEO is not a one-time thing. It’s an ongoing process that needs to be monitored and updated on a regular basis. This will help ensure your website stays fresh in the eyes of search engines.

The Potential of online business for plumbing is, of course there,

According to Statista,

It is projected that the revenue of Plumbers’ supplies, except valves and cocks in Japan will amount to approximately 5,4 billion U.S. Dollars by 2024.

There are many different ways to do SEO for plumbers, which we will discuss in this in-depth guide.

How Long Does SEO Take For Plumbers?

SEO is a tricky beast and can range anywhere from one month to six months, depending on how competitive the keyword is and how much time and resources you want to dedicate.

You can get good results from SEO in as little as a month, but it depends on your industry whether you are going in the right direction and how you set your keyword prioritization.

How To Generate Plumbing Leads With SEO?

To generate leads for your plumbing business, you need to set up a strong SEO strategy. A Strategy is like an engine without fuel. The right SEO strategy will help you generate leads and sales, as it raises awareness of your plumbing business. It’s not an overnight solution, But it’s a long-term plan that needs to be implemented gradually.

If you’re a plumber looking for more plumbing leads, then it’s time for you to get savvy about SEO. Join your fellow plumbers in the search engine game with this easy step-by-step process.

Setting Up Your Local SEO For Plumbers

Your top priority as a plumber is to serve your customers effectively and give them the best service. The second most important thing that you can do to promote your business is to create a Google Business Profile, a free local listing that shows up in search results. Learn more about local SEO here

Google Business Profile Optimization For Plumbers

A Google Business Profile helps you connect with customers and build trust through reviews, which makes it easier for people to find you when they’re looking for a plumber near their home or business. It allows a business to rank in the map pack and be found by potential customers searching for plumbers near their location. This can lead to more customers calling your business for work and new clients finding you online.

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After you list your business on Google Maps, the tool itself will start to suggest on how to complete your profile. You can then just follow the instructions and add all the relevant information about your business, operating hours, business site images, what services you provide, etc.

Your business is a proud part of your community, and we’d like you to tell Google about it. By adding a local listing for your business, consumers can find you and contribute reviews. This listing will appear in various search results on Google Maps as well as other online platforms where consumers may see listings from search engines.

Popular Directory Listings In Your Local Area

Now that you’ve listed your business on Google Business, you can now start to list on top directory listings. A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by potential customers is by having their company listed in directories like Google My Business, Yelp, and Yahoo Small Business.

If you want to ensure your business gets the right type of publicity to attract the customers you desire, consider exploring our comprehensive business categories list

Top Directory Listings




Yahoo! Local



and many others.

If you’re a local business and looking to get found, you should consider adding your business to these relevant business directories.

Get Your Online Business Reputation On Place!

Increase your online business presence, gain insight into the company’s reputation, and empower marketing efforts with feedback and reviews. No more guesswork. Use Insights to understand the profile of your customers and what they think about you and your business, then use this valuable feedback to increase sales, improve customer relationships, and drive loyalty.

With the help of a reliable survey plugin, you can easily collect feedback and reviews from your customers.

Now, when you’re done with this, then it’s time to start your research for SEO from,

Keyword Research

Keyword research is a powerful method that allows you to better understand your target market and how they are searching for your content, services, or products. You find and carry out all the relevant topics and start to create content around it.

Keyword research also helps in making your content more relevant to users. It helps you answer questions like “why do people search for what I do?” and “how can I make my content more visible”?

Don’t dive into your keyword research without a plan. Your success depends on your ability to uncover relevant search queries that will lead to website traffic and future conversions. Start with our keyword research guide and make sure you are using the right strategies!

Content Marketing

Content marketing is all about promoting your business and quality products, which are the center of attention for your audience. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain customers through various touchpoints in order to build relationships, trust and reputation.

In Other words,

“Content marketing is an umbrella term for all the techniques used to create and distribute content to attract, convert, and retain customers. Every business, from the smallest to the largest, can benefit from using content marketing to push its message out into the world.”

Create content around your strong areas and outreach for guest post opportunities and top media outlets, and publish On-site content to increase your keyword rankings.

Create Location Based Pages

The location-based pages are designed to target a specific geographic region. The pages are usually optimized for local search engine optimization (SEO) and are created to rank higher in Google search engine results pages if the searcher is in that area.

Here are a few examples;

Plumbers in Melbourne.

Plumbers In Sydney.

Create location-based pages and add them to your website structure to help you get better reach than your competition.

On-Page SEO

On-page SEO is all about making sure that your website is optimized for search engines. The process includes;

Step #1

The first step in on-page SEO is to make sure that your website has a proper structure. You need to have a clear hierarchy and navigation system so that users can find what they are looking for easily.

Step #2

The second step is to make sure that you have meta tags and keywords in place so that the search engines know what your content is about.

Step #3

Finally, you need to make sure that your content is relevant and engaging so people will want to share it with their friends.

Technical SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improving its organic rankings. The importance and value of technical SEO cannot be overstated. A strong, robust technical foundation is the single most important prerequisite for achieving top search engine rankings. Without it, any on-page optimization effort is basically futile.

Technical SEO is the process of ensuring that a site meets the technical specifications that search engines require. This can be as simple as making sure all of your pages have titles and descriptions, or it could involve complex things like revamping JavaScript code to improve rendering speed. Technical SEO’s goal is to increase your website’s organic search traffic so you can take control of your business growth, increase your revenue and get more customers.

Link Building

Link building is an important part of SEO. It is a process of building links that point to your website. These links are created by publishing content on other sites, exchanging links with other websites, and getting backlinks from social media.

You can reach out to site owners asking for a link back to your site, or you can use services like HARO, where reporters are looking for industry-specific experts and where your opportunity to get featured increases.

A lot of people think that link-building is a black-hat practice, and it can be harmful to a website if not done correctly. But it is actually not true. Link building can be used as an online marketing tool to promote products or services and help them get more traffic from popular search engines like Google, Yahoo, and Bing.


There are many ways that a plumber can use SEO to bring them more clients. If you want to learn about some of the best ways that you can use SEO for your plumbing company, then contact Serps Growth to help you succeed in SEO!

Rabee Khan

Rabee Khan

Rabee Khan has led 100s of successful SEO campaigns in the most competitive verticals like SAAS, health, finance, and law. He's also helped 100s of agency owners scale by systemizing their SEO. Search Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Planning, Interpersonal Skills, Analytical Skills, Advertising and Marketing Strategy.

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