Keeping up with motion graphic trends is essential for anyone involved in creating motion graphics. As technology continues to advance and consumers’ tastes change, it’s important to stay current with the latest trends to remain relevant and effective in conveying your message.
Incorporating these trends into your motion graphics can help you stand out in a crowded market and capture the attention of your target audience.
Additionally, staying current with trends can also help you stay ahead of the competition and continue to innovate and push the boundaries of what is possible in motion graphics
Ultimately, keeping up with motion graphic trends is critical for creating compelling and effective visual communication. Here are the motion graphics trends 2023 you have to watch out for.
1. Kinetic Typography Animation
Kinetic typography animation is a type of motion graphic that combines text and movement to create visually engaging content. It involves the use of animated typography, where words and phrases move and change in synchronization with audio or music.
The animations can include different font sizes, styles, and colours, as well as various transitions and effects to add interest and emphasis.
2. Isometric Shape Animation
Isometric shape animation is a type of motion graphic that involves the use of three-dimensional shapes to create a visually appealing and dynamic animated scene. The shapes are created using isometric projection, which allows for the perception of depth and perspective, giving the animation a sense of depth and realism.
Isometric shape animation is commonly used in infographics, explainer videos, and product demos, as it allows for the visualization of complex ideas and concepts in a clear and engaging way. The animation can be further enhanced with the use of lighting, shading, and texturing effects, adding depth and richness to the overall composition.
Morphing is a technique used in motion graphics to seamlessly transform one object or image into another through a series of fluid and gradual changes.
The transformation can occur in various forms, such as shape, colour, texture, or size, and is typically achieved through the use of specialized software or tools. The technique requires careful planning and execution to ensure that the transformation is smooth and realistic.
4. Line Art Animation
Line art animation is a type of motion graphics that utilizes simple, minimalist line drawings to create engaging and visually appealing animated content. The animation style typically involves the use of single-colour lines or shapes that move, morph, or transform to create a dynamic and visually captivating scene.
Line art animation is commonly used in advertising, explainer videos, and social media content, as it provides a clean and modern aesthetic that is both eye-catching and easy to understand.
5. Motion UI/UX
Motion UI/UX is a design technique that involves the use of motion and animation to enhance the user experience (UX) and user interface (UI) of websites, mobile apps, and other digital products. The animations can include transitions, gestures, and visual effects that create a more engaging and intuitive user experience.
Motion UI/UX is often used to guide users through complex tasks, provide feedback on interactions, and improve the overall usability of digital products. By incorporating motion and animation into the design, Motion UI/UX can enhance the emotional appeal of a product and make it more memorable for users.
Staying current with motion graphic trends is crucial to staying relevant and effective in a constantly evolving industry. Trends in motion graphics are often driven by advancements in technology and changes in consumer preferences.
By keeping up with these trends, designers and animators can stay ahead of the competition and continue to push the boundaries of what is possible in visual communication.
Incorporating the latest trends into motion graphics can also help to capture the attention of viewers and make content more memorable. Failure to stay current with trends can lead to outdated and ineffective designs that fail to resonate with audiences.