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How To Be Successful At Creating Animated Videos In 20232 min read

Animated videos have become increasingly popular in 2023 as a creative and effective way to convey a message or tell a story. However, creating high-quality animated videos requires careful planning, attention to detail, and a deep understanding of the audience and purpose. 

In this article, we will discuss how to be successful at creating animated videos in 2023.

1.  Understand the audience and purposes

It is important to identify the target audience, their needs, and preferences. This will help in crafting a message that resonates with them. Determining the purpose of the animated video is equally crucial. Whether it is to educate, entertain, or promote a product, the purpose should be clearly defined to guide the creative process.

2. Set up the pre-production

Pre-production is the next stage, where the story and script are developed. A storyboard is created, which serves as a visual representation of the script. 

Choosing the animation style and techniques is also an essential part of the pre-production phase. Selecting the right voice-over artist and music can elevate the overall quality of the video.

3. Start to animate your videos

Production is where the animation is created, utilizing various software and tools. Attention to timing and pacing is critical to maintain the viewer’s interest throughout the video. Visual and sound effects can be incorporated to add more depth to the animation.

4. Make it professional

Post-production involves editing and refining the animation. The audio quality is enhanced, color grading and special effects are added. Final touches are made before exporting the final video.

5. Promote and distribute your video

Promoting and distributing the animated video is a crucial step to reaching a wider audience. A marketing strategy should be developed, utilizing social media platforms and collaborating with influencers. Measuring the success of the video is equally important to determine its impact and effectiveness.

Bonus Tips

To be successful in creating animated videos, there are key tips to keep in mind. 

  • Quality should always be prioritized over quantity. 
  • Staying up-to-date with trends and technologies is necessary to remain competitive in the industry. 
  • Collaborating with a team or outsourcing to experts can also enhance the quality of the video. 
  • Learning from feedback and continuously improving is essential to grow as an animator.


In conclusion, creating high-quality animated videos requires careful planning, attention to detail, and a deep understanding of the audience and purpose.

By following the steps outlined in this article, animators can create engaging and effective videos that resonate with their audience. 

Persistence and dedication are necessary to succeed in this industry, but with the right mindset and skill set, anyone can create stunning animated videos in 2023.

Andre Oentoro

Andre Oentoro

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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